My name is Aneesh Alidina and welcome to my website. This is where I share my current projects, ideas and the really simple things that matter in life.

Currently I’m based in London U.K. and am working on a new educational program called Authentic Marketing which is designed for coaches, holistic and wellness practitioners. I’ve also worked as a freelancer, you can see some of my work here.

I haven’t always been in this line of work. I hold a degree in Information Systems and I started my career in finance and banking industry with the opportunity of working internationally in both New York and London.

In 2012, I left a corporate career and I set myself a goal to develop my skill-set and become self-employed in search of greater freedom and happiness.  My initial attempt of following my dreams ended up with lots of things going completely wrong.  

How did that happen?  Any limited successes that I did achieve were met with more dissatisfaction and emptiness which ultimately led the search elsewhere.  My goal which looked so simple at first became the source of grief, but eventually it made way for something much greater as a journey unfolded within.

I thought I was on a journey of finding my passion, but it turned out that I was trying to find my true self.  Eventually it allowed me to appreciate and be grateful for the smaller in things in life that we take for granted.  Like peace of mind, a smile or even just a tree.  My newly awakened sense of self had transformed my perspective and changed my values.

As a reminder, I spent sometime in thought and have put together some of the values that I feel really matter.


We enjoy freedom once we're true and honest to ourselves and each other.


Creativity is not just fanciful for a selected few, but a necessity for living life to it's fullest potential.


Gratitude turns what we have into enough.


Be the change that you want to see in the world.
- Gandhi


If you want others to be happy practice compassion.  If you want to be happy practice compassion.
- Dalai Lama


Because together everyone ends up getting so much more done, and that's how its meant to be.