About Aneesh Alidina

Aneesh Alidina is a writer, coach, and entrepreneur who made the leap from Wall Street’s high-stakes world to a purpose-driven path in transformative coaching. Today, he’s dedicated to helping individuals and professionals unlock their fullest potential with clarity, purpose, and impact.

On this site, you’ll find insights on personal growth, high-impact coaching techniques, and strategies for productivity and fulfilment. My blog dives into actionable ideas, often exploring unconventional perspectives that challenge traditional approaches, each designed to inspire transformative change.

Professional Journey

  • In 2001, I started one of the earliest domain name registration and web hosting companies in the UK from my bedroom, building it up hundreds of customers and selling it a few years later.
  • Early in my career, I moved to New York to pursue a career in investment banking just before the 2008 subprime mortgage crisis.
  • I’ve worked as a web developer for startups, coaches and media businesses, including rebuilding one of the worlds largest websites in the maritime industry.
  • I’ve worked as a coach in the education sector, helping early career professionals from leading companies.

Philosophy

Beyond professional milestones, I’ve long been a student of personal growth, drawing on ancient and modern philosophies that inform my coaching approach. 

In 2016, a profound shift in my values led me toward a more authentic life path, aligning my work with my deeper purpose. Life, after all, is too short to be anything but true to oneself.

This journey brought me to coaching, a discipline I’ve come to embrace as a path to fulfilment. Today, I’m the author of The Art of Authentic Coaching and Fulfilling Productivity, both of which capture my commitment to impactful, meaningful growth.

Ethos

I’m interested in exploring: “How can we live and work with purpose and fulfilment every day?”.

Here are some of the simple values which I try to follow:

Authenticity

Living honestly
Seeking truth

Awareness

Growing consciously
Self-awareness

Fulfilment

Having fun
Enjoying the journey

Courage

Embrace uncertainty
Act in spite of fear

Heart

Deeper Connection
Expand compassion

Wisdom

Live with Purpose
Explore creativity