Hey there, I’m Aneesh Alidina!

On this site, you’ll find personal growth tips, effective coaching strategies, authentic business and productivity habits.

As I discover new ideas and insights, I reflect on them and share the more useful ones in my blog.

If you’re an entrepreneur, coach, consultant, freelancer and you’re looking to be more productive coupled with greater fulfilment, then my content will resonate with you.

Work Stuff

  • In 2001, I started a domain name registration and web hosting business in my spare time building up 100’s of customers and selling it a few years later.
  • Early in my career, I moved to New York to pursue a career in corporate America just before the 2008 financial crisis.
  • I’ve worked as a web development professional for startups, coaches, organisations and media businesses, including building one of the worlds largest sites in the maritime industry.
  • I’ve worked as a coach in the education sector, helping early career professionals from leading companies.


Alongside the challenges of work and life, I’ve nurtured an interest in personal growth and coaching skills.

I have benefited by learning from many teachers over the years studying their philosophies (ancient and modern).

In 2016, I experienced a shift in my beliefs and values and realised the right path forward was to be more authentic in all my choices.  Life’s too short, right?!

By a stroke of pure serendipity, I stumbled upon the captivating world of coaching, which led me to writing the book: ‘The Art of Authentic Coaching,’ in September 2021.


The core question which I’m interested in: “How can we live better with more purpose and passion everyday?”.  Here are some of my values:


Living honestly
Seeking truth


Growing consciously


Having fun
Enjoying the journey


Embrace uncertainty
Act in spite of fear


Deeper Connection
Expand compassion


Live with Purpose
Explore creativity