Hey there, I’m Aneesh Alidina!

On this site, you’ll find personal growth tips, effective coaching strategies, fulfilling business and productivity.

As I discover new ideas and insights, sometimes counterintuitive ones, I reflect on them and share the useful ones in my blog.

If you’re an entrepreneur, coach, consultant, freelancer and you’re looking to be more productive coupled with greater fulfilment, then my content will resonate with you.

Work Stuff

  • In 2001, I started a domain name registration and web hosting business in my spare time building up 100’s of customers and selling it a few years later.
  • Early in my career, I moved to New York to pursue a career in corporate America just before the 2008 financial crisis.
  • I’ve worked as a web development professional for startups, coaches, organisations and media businesses, including building one of the worlds largest sites in the maritime industry.
  • I’ve worked as a coach in the education sector, helping early career professionals from leading companies.

Coaching and Exploring

Alongside the challenges of work and life, I’ve nurtured a curiosity in personal growth and coaching skills.

I have benefited by learning from many teachers over the years studying their philosophies (ancient and modern).

In 2016, I experienced a shift in my beliefs and values and realised the right path forward was to be more authentic in all my choices.  Life’s too short, right?!

By a stroke of pure serendipity, I stumbled upon coaching as a path to fulfillment, which led me to writing the book: ‘The Art of Authentic Coaching‘.


Ethos is a Greek word which means ‘character’ and describes the core beliefs or ideals characterising a community, nation, or ideology.

I’m interested in exploring: “How can we live and work with purpose and fulfilment every day?”.

Here are some of the simple values which I try to follow:


Living honestly
Seeking truth


Growing consciously


Having fun
Enjoying the journey


Embrace uncertainty
Act in spite of fear


Deeper Connection
Expand compassion


Live with Purpose
Explore creativity