Hi, I’m Aneesh Alidina.  I write about personal growth, coaching, business, zen productivity, habits and creativity.  As I discover new ideas and insights, I reflect on them and share the best ones in my blog.

If you’re an authentic entrepreneur, coach, consultant or creative, then my content may resonate with you.


  • In 2001, I ran my own domain name registration and web hosting business in my spare time building up 100’s of customers and selling it a couple of years later.

  • In my twenties, I relocated to New York for a couple of years to pursue a career in corporate America just before the 2008 financial crisis.


  • As a web designer/developer and shared my portfolio here.  I’ve worked with startups, coaches, organisations and media businesses. I’ve learned lots of valuable lessons along the way.

Personal Growth & Coaching

Alongside the challenges of work and life, I’ve sustained a deep interest in personal growth and coaching.

I have benefited by learning from many teachers over the years studying their philosophies, from personal growth programs, retreats, self-help books and courses.

In 2016, I experienced a transformational shift in my beliefs and values.  I realised the only way forward was to be more authentic to myself and to everything I do.

It was through pure serendipity I discovered the field of coaching. I wrote a book titled The art of Authentic Coaching which released in September 2021.


The core question which I’m interested in: “How can we live better with more purpose and passion everyday?”.  Here are some of my values:


Living honestly
Seeking truth


Growing consciously


Having fun
Enjoying the journey


Embrace uncertainty
Act in spite of fear


Deeper Connection
Expand compassion


Live with Purpose
Explore creativity