About Aneesh Alidina

I’m Aneesh Alidina, Technical Skills Coach, writer and learning professional exploring work, learning, AI and personal growth.

My background spans finance, technology, coaching and digital learning, which has given me a broad perspective on how people develop, adapt and create meaningful change.

On this site, I share reflections on coaching, productivity, tech, personal growth and purposeful work. Some pieces are practical, others are more reflective, but they all come back to a simple question: how can we work, think and live with more clarity, depth and purpose?

Work

  • In 2001, I started one of the earliest domain name registration and web hosting companies in the UK from my bedroom, building it up to hundreds of customers and selling it a few years later.
  • Early in my career, I moved to New York to pursue a career in investment banking just before the 2008 financial crisis.
  • I’ve worked as a web developer for startups, coaches and digital media businesses. Rebuilt one of the worlds largest websites in the maritime industry.
  • Since 2022 I’ve worked as a Technical Skills Coach and Educator supporting professionals from leading organisations.

Philosophy

Beyond my professional journey, I’ve long been drawn to personal growth and the ideas that change how we live meaningful, fulfilling lives. Ancient wisdom and modern philosophy have both influenced the way I see the world and continue to inform my approach to coaching.

In 2016, a shift in my values prompted me to reconsider the path I was on and make choices that felt more aligned with my values and the kind of life I wanted to build. From then on, I began making more conscious choices about my work and direction, rather than following a path that no longer felt right.

This journey brought me to coaching, a discipline I’ve come to embrace as a path to fulfilment. Today, I’m the author of The Art of Authentic Coaching and Fulfilling Productivity, both of which capture my commitment to impactful, meaningful growth.

Ethos

I’m interested in exploring: “How can we live and work with purpose and fulfilment?”

Here are some of the simple values which I try to follow:

Authenticity

Living honestly
Seeking truth

Awareness

Growing consciously
Self-awareness

Fulfilment

Having fun
Enjoying the journey

Courage

Embrace uncertainty
Act in spite of fear

Heart

Deeper Connection
Expand compassion

Wisdom

Live with Purpose
Explore creativity