Hi, I’m Aneesh Alidina!

On this site, you’ll find personal growth tips, coaching strategies, authentic business and productivity habits.

As I discover new ideas and insights, I reflect on them and share the best ones in my blog.

If you’re an entrepreneur, coach, consultant or creative, then my content will resonate with you.


  • In 2001, I started a domain name registration and web hosting business in my spare time building up 100’s of customers and selling it a few years later.
  • Early in my career, I relocated to New York City to pursue a career in corporate America just before the 2008 financial crisis hit.
  • As a web developer, I’ve shared my portfolio here.  I’ve worked with startups, coaches, organisations and media businesses. I’ve learned lots along the way.

Personal Growth & Coaching

Alongside the challenges of work and life, I’ve sustained a deep interest in personal growth and developing coaching skills.

I have benefited by learning from many teachers over the years studying their philosophies (ancient and modern), from personal development programs, retreats, self-help books and courses.

In 2016, I experienced a shift in my beliefs and values and realised the right path forward was to be authentic in everything I do.

It was through pure serendipity I discovered the field of coaching and wrote a book: The art of Authentic Coaching which released in September 2021.


The core question which I’m interested in: “How can we live better with more purpose and passion everyday?”.  Here are some of my values:


Living honestly
Seeking truth


Growing consciously


Having fun
Enjoying the journey


Embrace uncertainty
Act in spite of fear


Deeper Connection
Expand compassion


Live with Purpose
Explore creativity